Indonesia Bottled Water Market Size, Share, Growth Rate, Industry Trends & Research Report 2025-2033

According to the latest report by IMARC Group, titled "Indonesia Bottled Water Market Report by Type (Still Water, Sparkling Water, Functional Water), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, On-Trade, and Others), and Region 2024-2032," the report presents a thorough review featuring the Indonesia Bottled Water Market growth, share, trends, and research of the industry.

Market Size & Future Growth Potential:

The Indonesia bottled water market size reached USD 3.27 Billion in 2024 and expects the market to reach USD 5.58 Billion by 2033, exhibiting a growth rate (CAGR) of 5.50% during 2025-2033.

Latest Market Trends:

The Indonesia bottled water market is experiencing significant transformation driven by evolving consumer preferences and sustainability initiatives. Health-conscious consumers are increasingly gravitating toward functional and flavored water options, with manufacturers responding by introducing fruit-infused and herbal-infused varieties that offer more refreshing alternatives to plain water. This trend reflects a broader shift away from sugary beverages toward healthier hydration choices.

Sustainability has emerged as a defining competitive advantage in the industry. Major players are making substantial commitments to environmental responsibility, with AQUA pledging to incorporate 50% recycled content by the end of the implementation period, while innovative brands like MOUNTOYA are pioneering label-free packaging solutions. Coca-Cola has taken a leading role by launching 100% recycled PET bottles through its partnership with PT Amandina Bumi Nusantara, processing 3,000 tonnes of used PET bottles monthly. The Indonesian government has further reinforced this momentum by mandating BPA leaching warnings, accelerating the industry's pivot toward BPA-free materials that balance cost, convenience, and environmental stewardship.

The premium segment is experiencing robust expansion as Indonesia's growing middle class, with rising disposable incomes, shows increased willingness to invest in higher-quality branded products. In the current landscape, mass market segments still command over 91% market share, reflecting the country's price-sensitive consumer base. However, premium and luxury offerings are advancing at a faster pace, driven by health awareness and changing purchasing power among urban populations.

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Market Scope and Growth Factors:

The scope of the Indonesia bottled water market continues to broaden as persistent challenges related to water quality and inconsistent access to safe drinking water drive demand across the archipelago. With less than 20% of the population relying on piped water for drinking purposes and most rivers not meeting Class 1 water quality standards suitable for drinking water, bottled water has become an essential daily necessity for millions of Indonesian households.

Rapid urbanization and changing lifestyles are reshaping consumption patterns dramatically. As urban populations expand in major cities like Jakarta, Surabaya, and Bandung, the need for convenient, on-the-go hydration solutions has intensified. The tourism sector plays a pivotal role in market expansion, as Indonesia attracts substantial numbers of domestic and international visitors who require safe and convenient drinking water options throughout their travels.

Indonesia's tropical climate with high temperatures and year-round humidity creates constant hydration needs that naturally support bottled water consumption across both urban and rural regions. The retail landscape is evolving through collaboration between modern retailers and traditional outlets, with a forecasted 5% growth anticipated in the sector. These partnerships are creating integrated distribution networks that amplify market reach, with modern formats excelling in inventory management and cold chain capabilities crucial for effective bottled water distribution.

E-commerce and digital platforms are transforming how consumers access bottled water products, with brands leveraging online channels to reach wider consumer bases and offer convenient home delivery services. The Government Regulation No. 30 of 2024 regarding Water Resource Management, issued in August, establishes a comprehensive framework for sustainable water resource management, aimed at protecting water resources while supporting productive use, which indirectly reinforces consumer confidence in seeking alternative clean water sources.

Recent News and Developments:

• January 2025: PT Sariguna Primatirta Tbk (CLEO) announced Rp 600 billion capital expenditure allocation to enhance production and distribution capacity, focusing on expanding existing factories and developing new facilities in Palu, Pontianak, and Pekanbaru.
• November 2024: Coca-Cola launched 100% recycled PET bottles in Indonesia through a partnership with PT Amandina Bumi Nusantara, marking a significant sustainability milestone. The initiative processes 3,000 tonnes of used PET bottles monthly and supports Coca-Cola's target of 50% rPET content across its portfolio.
• April 2024: PT Amandina Bumi Nusantara received the SNI Marking Product Certificate as the first PET recycling firm to meet national quality standards for food and beverage packaging, enabling the production of food-grade recycled PET for major beverage companies.
• March 2024: Danone Aqua launched a new line of eco-friendly bottled water using 100% recycled PET plastic bottles as part of the company's commitment to sustainability and reducing plastic waste in Indonesia.
• February 2024: Nestlé Pure Life introduced a new range of enhanced bottled water with added electrolytes and minerals, catering to the growing health-conscious segment. This innovation responds to rising consumer demand for functional beverages that provide added health benefits.
• January 2024: VIT announced the expansion of its distribution network to rural areas in Indonesia, aiming to increase access to affordable bottled water through new distribution channels, including local partnerships and online platforms.

Bottled Water Industry in Indonesia Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Indonesia Bottled Water Market Share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Segmentation by Type:

• Still Water
• Sparkling Water
• Functional Water

Segmentation by Distribution Channel:

• Supermarkets/Hypermarkets
• Convenience Stores
• Online Retailers
• On-Trade
• Others

Segmentation by Region:

• Java
• Sumatra
• Kalimantan
• Sulawesi
• Others

Competitor Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing:

• Market structure and key player positioning
• Leading strategies for success
• Competitive dashboard
• Company evaluation quadrant
• Detailed profiles of all major companies

Explore the Full Report with Charts, Table of Contents, and List of Figures: https://www.imarcgroup.com/indonesia-bottled-water-market

Key highlights of the Report:

• Historical Market Performance
• Future Market Projections
• Impact of COVID-19 on Market Dynamics
• Industry Competitive Analysis (Porter's Five Forces)
• Market Dynamics and Growth Drivers
• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Market Ecosystem and Value Creation Framework
• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.
• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.
• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

Why Choose IMARC Group:

• Extensive Industry Expertise
• Robust Research Methodology
• Insightful Data-Driven Analysis
• Precise Forecasting Capabilities
• Established Track Record of Success
• Reach with an Extensive Network
• Tailored Solutions to Meet Client Needs
• Commitment to Strong Client Relationships and Focus
• Timely Project Delivery
• Cost-Effective Service Options

Note: Should you require specific information not included in the current report, we are pleased to offer customization options to meet your needs.

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