India Keratin Market Size, Share, Trends & Outlook 2033

Market Overview

The India keratin market size reached USD 145.74 Million in 2024 and is projected to reach USD 321.51 Million by 2033, growing at a CAGR of 8.50% during 2025-2033. This growth is driven by rising consumer awareness of hair and skin health, increasing demand for natural and protein-based cosmetics, and growing disposable income. The popularity of keratin treatments in salons and growing personal grooming trends across urban and semi-urban areas are further fueling the market expansion. For detailed insights, visit the India Keratin Market

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

India Keratin Market Key Takeaways

• Current Market Size: USD 145.74 Million in 2024
• CAGR: 8.50% (2025-2033)
• Forecast Period: 2025-2033
• Increasing consumer preference for natural and organic hair care products is driving the market, with 60% of consumers choosing sustainable products.
• Technological advancements such as sulfate-free formulations and advanced keratin infusion technologies are enhancing treatment effectiveness.
• Growth in the personal grooming and wellness market contributes significantly to keratin market growth across urban and semi-urban regions.
• The shampoo segment has experienced substantial growth as part of the clean beauty movement.
• Market expansion is supported by rising disposable income and increasing demand for protein-based cosmetics.

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Market Growth Factors

The India keratin market is expanding due to a rise in consumer awareness about hair and skin health, leading to higher demand for keratin-based products. The growing popularity of natural and protein-based cosmetics is a significant driver, supported by the fact that around 60% of Indian consumers actively choose sustainable products and 56% have adopted sustainable shopping practices. This shift towards natural and organic hair care products is also propelled by concerns about ingredient safety and environmental sustainability.

Technological advancements are another key factor fostering market growth. The introduction of sulfate-free formulations meets the demand for gentler, scalp-friendly hair care. Additionally, advanced keratin infusion technologies enable deeper and longer-lasting treatment effects, improving consumer satisfaction. Customizable keratin treatments further address individual hair types and concerns, marking a shift towards personalized hair care that is rapidly being adopted in salons nationwide.

The surge in personal grooming and wellness trends, especially in urban and semi-urban areas, complements these drivers. The growing disposable income and increasing demand for products that provide hair strength, shine, and frizz control contribute to the market's expansion. The Indian haircare market is forecasted to grow at a CAGR of 11.02% during 2025-2033, reinforcing the positive outlook for keratin treatments as a preferred choice among consumers and professionals.

Market Segmentation

Type Insights:

• Alpha-Keratin: Includes keratin types characterized primarily by alpha-helix structures, used broadly in hair care for strengthening hair fibers.
• Beta-Keratin: Consists of keratin types with beta-sheet formations, utilized in specialized applications requiring resilience and structural support.

Application Insights:

• Personal Care and Cosmetics: Keratin used in formulations for hair strengthening, styling, and restoration in cosmetic products.
• Healthcare and Pharmaceuticals: Application in medical and therapeutic products focusing on hair and skin health treatments.
• Food and Beverages: Utilization of keratin proteins as functional ingredients for nutritional benefits.

Regional Insights

The India keratin market covers major regions including North India, South India, East India, and West India. Notably, the market growth is prominent across urban and semi-urban regions but the report does not specify a dominant region by market share or CAGR.

Recent Developments & News

• February 2025: Karmic Beauty launched its luxury skincare and haircare range in India, featuring products with USDA-approved Moroccan argan oil and 92% pure hydrolysed keratin.
• March 2024: Godrej Professional introduced its Botosmooth Hair Botox treatment, free of formaldehyde and enriched with Nutri oils, promising long-lasting frizz control and enhanced salon offerings.

Key Players

• Procter & Gamble
• Karmic Beauty
• Godrej Professional

Customization Note

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