Egypt E-commerce Market Growth Trends, Industry Demand, Analysis Report 2024-2032

E-commerce Market- Egypt

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Size in 2023: USD 7.81 Billion

Market Forecast in 2032: USD 18.03 Billion

Market Growth Rate: 8.80% (2024-2032)

The Egypt e-commerce market size reached USD 7.81 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 18.03 Billion by 2032, exhibiting a growth rate (CAGR) of 8.80% during 2024-2032.

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Egypt E-commerce Market Trends:

The high utilization of smartphones with internet services, as well as the escalating young, tech-savvy population, are the factors responsible for the growth of the Egypt e-commerce market. Additionally, the market is propelling as more Egyptians are inclined towards online shopping for convenience, affordability, and variety. The growing use of digital payment solutions, like mobile wallets and cash-on-delivery options, is also a key factor driving the e-commerce sector. The Egyptian government's support for digital transformation, through initiatives like the "Digital Egypt" plan, which aims to enhance internet infrastructure and promote e-payment systems, further bolsters the market.

Egypt E-commerce Market Scope and Growth Analysis:

A focus on mobile commerce, personalized experiences, and cross-border shopping is augmenting the Egypt e-commerce market. In addition to this, mobile commerce is particularly strong, with a large portion of transactions occurring via smartphones due to high mobile internet usage. Online retailers are highly investing in mobile-optimized websites and apps to enhance user experience. Another significant trend is the rise of social commerce, where businesses leverage social media platforms like Facebook, Instagram, and TikTok to drive sales, particularly among younger consumers.

Furthermore, there is a growing interest in niche e-commerce sectors such as beauty products, fashion, and electronics. Cross-border shopping is also gaining traction as Egyptian consumers increasingly buy from international websites, seeking competitive prices and diverse product offerings. To stay competitive, e-commerce players are focusing on improving delivery logistics, offering better customer service, and adopting innovative technologies like artificial intelligence to personalize recommendations and improve customer engagement, which is anticipated to drive the Egypt e-commerce market in the coming years.

Egypt E-commerce Market Segmentation:

Type Insights:

• Home Appliances

• Apparel, Footwear and Accessories

• Books

• Cosmetics

• Groceries

• Others

Transaction Insights:

• Business-to-Consumer

• Business-to-Business

• Consumer-to-Consumer

• Others

Regional Insights:

• Greater Cairo

• Alexandria

• Suez Canal

• Delta

• Others

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Additionally, the report features detailed profiles of all major companies in the Egypt E-commerce industry.

Other Key Points Covered in the Report:

• COVID-19 Impact on the Market

• Porter's Five Forces Analysis

• Strategic Recommendations

• Market Dynamics

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

• Top Winning Strategies

• Recent Industry News

• Key Technological Trends & Development

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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